I discovered Spoutable Ads by chance when I stumbled upon an
online magazine called BoMagazine.com
on the internet. I can’t remember what I was searching for but a Google keyword
search led me to the site. What caught my eye even before I browsed the site
was the nice and impressive interstitial ads in front of me in the form of
native ads. Now I have seen native ads (e.g. RevContent, Taboola, Ayboll) on
thousands of websites but they are nowhere close to the appeal of Spoutable Ads.
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| Interstitial Native Ads - Entry Point |
Whoever is behind the design of Spoutable Ads took some time
to produce something that is aesthetically pleasing to the eye, not an eyesore
that you are used to on other sites. They say native ads are the future because
they don’t distract the user and they are not affected by “banner blindness” – literally, a phenomenon where website visitors
ignore Ads due to the fact that they get used to them and therefore learn not
to click anything that looks like an Ad. However, when you are a regular
visitor to a specific site that uses native ads, for example an entertainment
site, you will begin to notice that most recommendations or related posts are
actually links to sponsored sites. Next time when you visit the site, you will
learn not to click the recommended posts, especially the hyped ones, so I think
native ads are also affected to some extent by “banner blindness” which you might call native ads blindness in this case.
Why do people ignore native ads? There are many reasons why
people will ignore recommended posts:
Aesthetic Appeal
One of the reasons why people ignore native Ads is that they
are not appealing. You can blame this on the Ad Network that doesn’t put much
effort in this department. Native ads are not banners that are self-designed by
the advertiser, so the task of presentation is left to the Adnetwork as well as
the technology that the adnetwork uses. The advertiser has no control over
presentation except for the featured image that is used in the recommended post.
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| Top Horizontal Bar Native Ads |
Blending and
Harmony
You may have noticed and ignored a recommended post because
it didn’t look the part. These are ads that don’t blend well with your theme or
they are just not sophisticated enough to avoid shouting out “hey I am a
sponsored ad”. Sponsored ads should not be easily detected apart from native
content but they should look like a part of the family or some welcome guest.
Font and Size
Whether you believe it or not, the type of font that is used
in an Ad can affect the reaction of visitors to the site. It is the designer’s
goal to experiment with font that is easy on the eyes, something not too harsh,
not attention-seeking, not too big but definitely not too small, not
eye-straining nor weak. If you are turned off by extraordinary font or
struggling to read a word, then the designer has failed to meet the objectives
of a good Ad.
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| Bottom Horizontal Bar Native Ads |
Color
The type of color that is used in an Ad presentation can
affect the viewer in ways that you would never think of. Just like font, colors
must be easy on the eyes. Colors should not be a turn-off, they shouldn’t distract
or dazzle the users. Neither should they be somber, gloomy nor boring.
Ad Serving
Technology
Adserving technology plays a huge role in influencing the
behavior of Ads as well as the behavior of the person interacting with the Ad.
If a company understands the power of Adservers, then they will not rely on
third party servers which are owned by outsiders but they will develop their
own proprietary adserving technology that will change the game in the industry.
Conversion rates depend on a lot of factors, some which are dependent on the
advertiser’s copy, but in some cases, it is the adserving technology that makes
the difference. A powerful adserver will give a positive experience to both the
advertiser and publisher.
Creativity
Companies which move ahead are the creative ones. Creativity
in the adserving process, design and presentation will determine the reputation
of an Ad Network.If Ads bring a positive experience to users and desired results
to both advertiser and publisher, then the company is moving in the right direction.
In this case, creativity should be focused on maximizing returns for advertisers,
maintaining high CPMs for publishers and pleasing site visitors with Ads that
are in sync with their intents. It’s not only intents that matter but people
should fall in love with the creative interaction that is smooth, amazing,
unobstructive and compatible.
To sign up for Spoutable Ads as a Publisher or Advertiser,
Click Here >> SIGN UP
Spoutable Ads have one of the fastest approval process. Soon
after signing up, you can start using their code which they will send to your
email.
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