Spoutable Ad Units
If you are wondering how Native Ads by Spoutable look like
on your website, then this article will assist you in getting an idea.Spoutable Ads are premium Ads
that don’t look like ordinary Ads. If you are familiar with popular websites
that receive millions of page views per month, you may have noticed Ads that
look different from smaller websites. Big websites are often given a privilege
to customize their Ads to increase click-through rates and conversions. These
Ads are very effective because they are designed not to look like Ads so they
are more likely to be viewed. Advertising technology experts believe that
Native Ads are the future of advertising. The principle is that an Ad should
not look like an Ad but it should be accepted as part of the content and it
should be relevant or at least engaging to the audience that it comes in
contact with.
This is what Native Ads are all about, engaging visitors and
helping them find related content that might be of interest to them. The most
important aspect is that Ads should not get in the way of visitors but instead
they should provide a positive experience.
Spoutable
Ads can integrate smoothly and harmoniously with any website. When the user
decides to exit a page, they go in sync with the user’s intent of discovering
interesting content. They are perfectly designed to fit in with a website
because they are not Ads. The user goes from content to content, consuming
nothing but content. The consumer will never meet a banner or billboard that
stands in the way of natural navigation and exploration.
Currently, there are three types of Native Ads that can be
activated by the publisher and optimized by the company’s advertising
technology to increase earnings.
Interstitial Ads
Also called Overlay
Ads, these are not your usual interstitials that block your way with a
large banner or screaming billboard. Instead, they are Native Ads in the form
of recommended posts. When people visit a non-commerce website, they are not
looking to buy something but they are looking for content to consume. This is
true for news, entertainment, technology and information websites. A recommended
post is something that readers will appreciate and a display banner is
something that people will frown at.
Horizontal Bars
Horizontal bars are a creative way to show recommended
posts. Once again these are not banners or text ads that take you to a promotional
landing page, but they take you to another post that you might be interested
in. There are two types of bars offered by Spoutable, the top and bottom bars.
The sponsored posts on these bars are shown with a title and thumbnail image or
as a row of images.
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| Top Horizontal Bar |
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| Bottom Horizontal Bar |
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